Is the death of long copy nigh?

A thought-provoking article from Julian Gratton of Red C, anticipating the death of the newspaper industry and with it the long copy advertisement. Read his comments here, taken from the Red C blog:

http://www.redcmarketing.net/blog/general-interest/could-we-soon-be-saying-a-final-farewell-to-the-%e2%80%98long-copy-advert%e2%80%99/

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