Brand naming: borrowing from experience

Another little article about brand naming from the Branding Today website. I’m rather interested by some of these little titbits, having spent many occasions craning over my pad searching for inspiration. This offering talks about the power of associating your brand name with human experience – letting the natural emotional connection do the hard work for you. It’s sort of obvious but still important – and a good source for ideas.

http://brandingtoday.sbdpress.com/organic-naming-creating-company-and-product-names-with-deep-roots/

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s