Carrots are bad for you. Honest.

This is an interesting idea that sort of seems obvious, and might be too simple, but just might work.

It’s the idea of fooling young kids into eating more healthily, by making them think that goody-two-shoes products like carrots are snacks, rather than healthy vegetables that they’d normally turn their noses up at. I’d be intrigued to see how this packaging performs in due course. I’d be surprised if kids were that easily fooled – but in an increasingly image- and brand-led world, perhaps aesthetics have replaced knowledge for our youngest generation.


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