TMobile at Terminal 5

This is a terrific piece of marketing from TMobile. By getting to the heart of the emotions associated with their products and services, they have created a memorable event. I possibly dispute whether it all is as genuine as it looks, but I may be wrong. It was entertaining nonetheless.


Innovation is collaboration

Read this article on the BBC website about the process of innovation, and where great ideas come from. It confirms that groundbreaking ideas are not, in fact, the product of lone geniuses in dark rooms, hunched over sketch pads for months on end. Rather, they come from a mutual, collaborative process – the evolved product of discussions with peers and recollected bits and pieces, the culmination of learned experience.

Certainly in my own experience, collaboration has been the key that has unlocked the best creative thinking. God forbid I should spend my office hours sitting in silence, tapping my keyboard in solitary delusion. Innovating together is fun, and a big part of British culture.


Idle banter

D’you know, this occurs to me every year. About this time of year.

I’m in the kitchen making what will be a most welcome tea after an hour spent raking leaves off the damp garden. It’ll taste nice. What isn’t tasting so nice, however, is the juddering sound of an idling car engine on the residential road outside. It’s annoying, it’s pointless, and reminds me of something I always think about at this time of year.

I realise it’s a little colder now. I realise engines need to be on to heat cars. But we’re not sub-zero just yet. There are no icy windscreens or frozen roads. So why oh why the need to leave your car engine running for ten minutes with no one inside?

I’m no environmentalist. I’m not even convinced there is any credence in global warming theory. But I do know that it’s unpleasant for everyone else’ ears and noses to leave an engine running outside their front door, parrticularly when it’s a loud, diesel-fumed chavmobile whose sole purpose is to be showcased to other chavs.

So drivers of Britain, join me in the war against idling. Turn off those stationary engines! Take control of those over-zealous chavs! And make the streets of Britain a quieter place. After all, itks bad enough with the planes already.

Untidying the Tidy Man

The Tidy Man. One of those recognisable logos around. Imitation is flattery, and it seems few logo designs have been flattered more. One of my colleagues at work pointed me towards this site, showing all manner of alternative takes on a design classic. Enjoy.

Be part of the crew

As a writer, I’m of course naturally fascinated by people and behaviour. Especially as I also completed a psychology degree. That’s why this integrated campaign for American Crew really impressed me. Taking a subject that remains a little sensitive within its target audience – baldness in men – it’s a great example of how harnessing the true power of social media can pay dividends by getting your audience to open up. It’s also planned and executed cleverly.