Be part of the crew

As a writer, I’m of course naturally fascinated by people and behaviour. Especially as I also completed a psychology degree. That’s why this integrated campaign for American Crew really impressed me. Taking a subject that remains a little sensitive within its target audience – baldness in men – it’s a great example of how harnessing the true power of social media can pay dividends by getting your audience to open up. It’s also planned and executed cleverly.


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