Innovation is collaboration

Read this article on the BBC website about the process of innovation, and where great ideas come from. It confirms that groundbreaking ideas are not, in fact, the product of lone geniuses in dark rooms, hunched over sketch pads for months on end. Rather, they come from a mutual, collaborative process – the evolved product of discussions with peers and recollected bits and pieces, the culmination of learned experience.

Certainly in my own experience, collaboration has been the key that has unlocked the best creative thinking. God forbid I should spend my office hours sitting in silence, tapping my keyboard in solitary delusion. Innovating together is fun, and a big part of British culture.

Read more at http://www.bbc.co.uk/news/business-11706476

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