On a personal note

There was some debate in the office the other day as to which person one should write in for which client, across our portfolio. A client had specifically asked for a particular way of addressing their audience and it provoked some debate. Of course, usually it’s pretty clear cut that we write in either the first or third person across almost all written communication; however it was interesting to read this article by way of reference, and think further about writing in the second person too.



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