The Wall Street Journal looks at some long-standing brands that have developed packaging designs and product identities that hail back to their roots. In these days of computer wizardry and over-complicated technology, these brands have found solace by retracing their steps, digging out their former lives, and remaining true to the visual cues that made them great.
This is something that UK-centric brands have been doing for a while, of course. Our more ethically-responsible and artisanal products have long since developed identities that hark back to be a honest, authentic era. And from a creative standpoint, I’m a big fan.